Hospitality Consultancy Services

Do you need assistance with setting up a bar or restaurant?  Or perhaps some guidance on how to improve service standards; design menus; cost menus; prepare job descriptions; set up standard operational procedures; structure effective trainings?

Food and Beverage Trainer provides a range of hospitality consultancy services within South East Asia that will improve the quality of service and service standards; company image and reputation; marketing; concept; administration and organizational structure; return on investment to hospitality owners and investors.

Consultancy services include the following:

  • Assist with Hotel and Restaurant Pre-Openings
  • Service Trainings
  • Hospitality English Training
  • Create Cocktail Menus and provide Cocktail Training
  • Menu Design & Concept
  • Food and Beverage Costing
  • Food and Beverage Administration
  • Website Layout and Content
  • Online Marketing


Since Food and Beverage Trainer was established in 2011 by Ursula Donnellan she has been assisting hotels, resorts, restaurants and colleges achieve better profits and guest satisfaction, through

  • Operational Support
  • Quality Training
  • Developing Employees
  • Delivering Service Excellence
  • Providing Service Recovery Solutions for Guest Complaints
  • Marketing
  • Mystery Guest Audits

As a hospitality professional with over 14 years of international management experience in a variety of successful hospitality businesses throughout Australia, Middle East and Asia Ursula has a diverse set of skills and knowledge to implement and improve quality service to your valued guest.

Consultancy Portfolio within South East Asia

VAVC (Vietnamese Australian Vocational College) 

  • Created and delivered the Food and Beverage Management Program.
  • Created new Food and Beverage English training materials.
  • Established new partnerships between VAVC and 5 Star Hotels to further expand on the student internship program and sponsorship.
  • Prepared college students for internship & employment interviews.
  • Organized and hosted sponsored events with the local and expat community to create awareness and build a network with industry professionals.

Emeralda Resort, Ninh Binh, Vietnam

  • Set up the Training and Development department.
  • Created and delivered Service and Hotel English Trainings.
  • Created a training database to easily monitor employees development and training needs.
  • Attended management meetings to assist with improving quality service.
  • Monitored the resorts online reviews and guest comment cards in order to focus on areas that need improvement and acknowledge the areas that are doing well.
  • Implemented a “Training of The Week Program” for department heads to deliver to their teams.
  • Implemented monthly training assignments for the department heads to deliver and meet targets.
  • Conducted guest service audits.
  • Submitted monthly reports to the Human Resources and General Manager on the employee’s training attendance & development; the trainings provided by department heads; the departments that have improved on service standards and areas that need to be improved; & service audit results.
  • Assisted Sales and Marketing with improving website design and content.

An Lam Villas Ninh Van Bay, Vietnam 

  • Monitored the CSI scores and provided training targets to each department to improve quality of service and resort maintenance.
  • Managed An Lam Villas online reputation -Trip advisor (Ranked in the top 3),, agoda etc.
  • Delivered management and supervisor training courses – Effective Communication; Email and Phone Etiquette; Chain of Command; How to Conduct Meetings Effectively; Who Moved My Cheese; The Fish Philosophy; Complaint Handling; Business English.
  • Provided 5 star service trainings to ensure that the resorts luxury standards/best practices were met and exceeded for each guest experience.
  • Conducted product knowledge trainings (Wine, Cocktails, Spirits, Coffee) to the Guest Service and Food and Beverage Departments.
  • Monitored and implemented new guest service standards for housekeeping, butlers, guest services, food and
    beverage, excursions and beach service teams.
  • Conducted guest service audits.
  • Trained and developed new managers within the rooms division department.
  • Recruited ,trained and managed the butler team; front office staff; and guest service officers.
  • Managed the butler team (10 butlers) to tailor and create a unique experience for each guest.
  • Planned and hosted guest activities & guest gathering cocktail parties.
  • Sourced and costed new tours to enhance the guest experience around Ninh Van Bay.
  • Redesigned the layout and content of the guest compendiums.
  • Implemented up selling and revenue raising incentives.
  • Implemented and maintained staff recognition, incentive programs to ensure great employee morale and retention.

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